About Us

Chaupaati is India's phone bazaar.

Chaupaati Bazaar enables 300 million Indian consumers to order directly from brands over the phone. Anyone with a mobile phone can call a number, speak in their native language and quickly order products sourced directly from brands and exclusive distributors. Over the last two years, Chaupaati has enabled sales of Rs. 15Cr of products and is growing rapidly across India.

We have handled over 300,000 calls from consumers across India and have closed thousands of orders for appliances, children's products, magazines and several other categories. We have shipped orders to over 100 Indian cities through our network of brands and logistics providers. E-bay India's Country Head summed it up in a recent panel at ISB, "Heard about Chaupaati Bazaar, start-up by ex-IIT Bombay folks. They seemed to have cracked it. Mobile deals work better in Indian market." Chaupaati has been covered by regional and mainline newspapers and TV channels. Wharton and ISB students have written and published case studies on Chaupaati.

With our phone pe deal service, we help consumer brands build a pan-India direct-to-consumer channel over phone. With phone pe deal, brands can create an alternate sales channel that is risk-free and profitable from day one and has potential of enabling 10% of all sales within the first year. Such channels are being created for leading brands in appliances, children's products and magazines.

Chaupaati's mission is to aggregate the commerce between consumers, small businesses and brands in India, and make it easily accessible.

Also see Team and Investors and Advisors.